Brand Identity + Marketing Design + Website

Brand identity, motion graphics and website design for consultancy firm Leapwise.

Client: Leapwise

Year: 2023

Leapwise is a boutique strategy and decision science firm with credible public sector expertise. Committed to building high-performance organisations for the public, they manage high-risk projects and navigate challenging operating environments with confidence — elevating leaders to the top of their game.

A vibrant, agile and collaborative team with a strong reputation, I partnered with Leapwise to ensure their identity reflected this honest and trusted approach.

The brand identity is trustworthy, open and confident, encapsulating Leapwise’s core values:
We do meaningful work
We learn and grow together
We champion decency and openness
We give and take ownership

Each visual component of the new identity was underpinned by 8 driving ideas:

Trustworthy / Authoritative / Meaningful / Impactful / Energetic / Insightful / Open / Responsive

These principles influenced every design choice and can be felt throughout the brand voice. 

Ivan Michael Blackstock
Ivan Michael Blackstock
Ivan Michael Blackstock
Ivan Michael Blackstock