Leapwise
Brand identity, motion graphics and website design for consultancy firm Leapwise.
Client:Â Leapwise
Year: 2023
Leapwise is a boutique strategy and decision science firm with credible public sector expertise. Committed to building high-performance organisations for the public, they manage high-risk projects and navigate challenging operating environments with confidence — elevating leaders to the top of their game.
A vibrant, agile and collaborative team with a strong reputation, I partnered with Leapwise to ensure their identity reflected this honest and trusted approach.
The brand identity is trustworthy, open and confident, encapsulating Leapwise’s core values:
We do meaningful work
We learn and grow together
We champion decency and openness
We give and take ownership
Each visual component of the new identity was underpinned by 8 driving ideas:
Trustworthy / Authoritative / Meaningful / Impactful / Energetic / Insightful / Open / Responsive
These principles influenced every design choice and can be felt throughout the brand voice.Â
![Leapwise-1 Ivan Michael Blackstock](https://joewalkling.com/wp-content/uploads/2024/03/Leapwise-1.jpg)
![Leapwise-4 Ivan Michael Blackstock](https://joewalkling.com/wp-content/uploads/2024/03/Leapwise-4.jpg)
![Leapwise-2 Ivan Michael Blackstock](https://joewalkling.com/wp-content/uploads/2024/03/Leapwise-2.jpg)
![Leapwise-3 Ivan Michael Blackstock](https://joewalkling.com/wp-content/uploads/2024/03/Leapwise-3.jpg)