Jengo Sustainable Design
Brand identity and website design for a new independent structural engineering company.
Client: Andy Baylis
Jengo is an independent structural engineering and specialist sustainability consultancy based in Worcester, UK.
I developed a playful and confident wordmark with bold letterforms to communicate stability, strength and reliability. I wanted the rhythm and height of the letters to depict the architecutre of a city skyline with the rounded edges and strong curves reflecting the organic nature of the build materials and introducing a playful element.
A range of colours were chosen to illustrate the different services the company offers, from structural engineering to sustainability consultancy.