Bootstrap Charity
Brand Identity
A new brand identity for an established east London workspace and building entering a new phase of development.
![Bootstrap Charity Bootstrap Charity](https://joewalkling.com/wp-content/uploads/2022/05/bootstrap.jpg)
Client: Bootstrap Charity
Year: 2018
Bootstrap Charity manages and provides workspace for startups, social enterprises, charities and small businesses.
I was tasked with creating a new visual identity for Bootstrap as it changed its name.
The new branding had to bring together the 4 main strands of the business and reflect the company’s core values: A good place, with good people, who do good business and share good times.
The suit of materials included logo and word marks, typography, colour palette and stationary and website prototypes.
![BC—Primary—black](https://joewalkling.com/wp-content/uploads/2022/05/BC—Primary—black-pdf.jpg)