Association of Women Art Dealers
Brand Identity + Marketing Design + Website
A striking and bold new brand identity to modernise this one-of-a-kind global arts organisation.
![](https://joewalkling.com/wp-content/uploads/2019/05/awad-featured.jpg)
Client: Association of Women Art Dealers
Year: 2017
AWAD is an international network that facilitates business and collaborations between and for women and women-identifying art dealers, advisors and gallerists based worldwide.
I was asked to create a striking new visual language which better represented AWAD’s members, modernised and update the graphic identity and united the organisations three chapters – London, New York and Global.
Materials included, logo and word marks, typography, digital icons, website, printed collateral and global digital and print event invitations.
![Association of Women Art Dealers Association of Women Art Dealers](https://joewalkling.com/wp-content/uploads/2022/05/awad.jpg)
![Association of Women Art Dealers Association of Women Art Dealers](https://joewalkling.com/wp-content/uploads/2022/05/awad-2.jpg)
![Cocktails-on-the-beach Cocktails on the Beach](https://joewalkling.com/wp-content/uploads/2022/05/Cocktails-on-the-beach.jpg)
![](https://joewalkling.com/wp-content/uploads/2020/01/AWAD-websitemoodboards-1.jpg)
![](https://joewalkling.com/wp-content/uploads/2020/01/AWAD-websitemoodboards2.jpg)
![](https://joewalkling.com/wp-content/uploads/2020/01/AWAD-websitemoodboards3.jpg)