Kalakeli Movement Arts
Brand Identity, visual language and promotional campaign for a series of retreats and residencies in India.
Kalakeli is a Sanskrit term meaning ‘playful arts’.
Playful as expressing pleasure and amusement. Art as the expression of human creative skill and imagination.
Kalakeli’s offers residencies and intensive training programmes in a space where you ‘play’ with ‘art’ and put ‘art’ at ‘play’.
I was approached to create a complete identity that visually expressed the ethos of Kalakeli’s message. Playful, fun and bright — the new visual language centres around a custom wordmark of simple shapes, all hand cut from paper.
There was a strong desire to create a logo that conveyed movement and an energetic spirit. The interplay of these shapes was designed to express the fleeting and transient nature of the performing arts.