Client: Richard Alston Foundation
Year: 2026

The Richard Alston Foundation was established to preserve, promote and share the choreographic legacy of Sir Richard Alston, ensuring his work continues to inspire future generations. As the Foundation prepared for it’s launch event at the V&A — the brief was to create a distinct identity that felt both established and forward-looking, honouring the past while reaching new audiences.

I was commissioned to develop a complete brand identity and digital presence for the Foundation. The visual system is rooted in structure and movement, using a bold, geometric RA monogram as a ‘dancing’ graphic element that adapts and transforms across applications. The identity reflects the qualities of Alston’s work — joyful, musical, architectural and unmistakably English — while creating a clear, contemporary platform for education, archive, fundraising and public engagement.

The system forms a coherent framework across digital, print and motion, designed to act as a space for discovery and a home for legacy — solid, open and alive with movement.