Client: Elizabeth Dole Foundation
Year: 2025

The Heroes & History Makers Gala 2025 is an official America 250 event, honouring caregivers as a foundational part of the American story. Set against the backdrop of the nation’s 250th anniversary, the gala reframes heroism through care—centring the families whose strength and commitment have shaped history across generations.

I was commissioned to create the visual identity and show package for the event. The system is contemporary and unapologetically American, abstracting the Stars and Stripes into bold, graphic super-elements that feel ceremonial yet modern.

The identity forms a flexible framework across digital screens, printed materials and event wayfinding, designed to scale seamlessly across formats while supporting the stories at its core.

Produced by The Dufour Collaborative