Client: Concordia

Year: 2025

A globally respected convening institution, Concordia stands at the intersection of business, government and impact. Its strength lies in its ability to bring diverse voices together with purpose — fostering dialogue, unlocking partnerships and shaping solutions that influence the world at scale. With fifteen years of experience Concordia continues to evolve as a meeting place and expand its reach.

I was approached to redefine the brand strategy as Concordia entered a pivotal chapter in its growth. Tasked with articulating what sets the organisation apart in an increasingly complex global landscape, I led a comprehensive identity evolution rooted in its founding principles of unity, integrity and lasting influence. Starting with the organisation’s largest and most visible event — the New York Annual Summit — I developed a flexible brand platform, visual identity and tone of vocie, establishing a clear foundation from which the brand will extend across all initiatives in 2026, including the Americas, Amazonas, Africa and Europe. 

The identity is anchored in the idea a meeting point — a place where purpose and partnership converge. A set of typographic expressions and a variable symbol work together as structural and expressive devices, creating a sense of rhythm, balance and gravitas in application. The symbol flexes between an abstract meeting point to frame text, images or video, to a stylised global map and quotation marks for featured moments.  

A refined colour palette builds on the organisation’s heritage, introducing deeper hues and brighter accents to reflect its growing energy and expanding global footprint. During wayfinding and event signage, colour indicates and defines different areas, summit talk themes and event access levels.

The result is a sophisticated, scalable identity system that honours Concordia’s legacy while creating space for its continued evolution — a brand ready to meet the world with clarity, optimism and purpose. A brand built on unity, influence and shared vision.