Sophoi
Brand identity, motion graphics and website design for Sophoi, monitoring, evaluation and learning expertise.
Client:Â Sophoi
Year: 2023
Sophoi provides monitoring, evaluation, and learning (MEL) expertise to help people and organisations sense-make, learn and adapt.
They work on, and contribute to addressing the most pressing global challenges — climate change, environment and biodiversity loss, poverty and inequality.
A pioneer of the deeper integration of evidence with experience through collaborative sensemaking. Sophoi’s Results — Sensemaking — Learning (RSL) approach needed a new identity that helped it communicate it’s pioneering approach to both it’s new and existing client base.
Together we developed a concise brand message, ‘Pathways Through Complexity’. With 7 driving ideas underpinning every design decision: Trustworthy, impactful, inquisitive, expert, agile, approachable, innovative.
The brand identity revolves around a confident interplay of shape and colour. Inviting an inquisitive approach and allowing the discovery of the tangible in the complex. Revealing a unique playfulness, whilst building trust and dependability.
