Year: 2024

A force in strategic consulting, Satchel distinguishes itself with an unwavering commitment to empowering cause-based organisations and nonprofits, forging profound community connections. Beyond strategic fundraising and pivotal awareness campaigns, Satchel focuses on creative art direction, insightful design, and executive production, all while fostering community engagement at every step.

Embedded in their ethos, every initiative is not just about igniting campaigns, but about kindling transformative change with deep-seated advocacy for diversity and inclusivity.

Developing a brand identity that clearly reflects the organisation’s strategic and community-focused work, the goal was to create a visual system and tone that communicates both expertise and purpose.

The brand strategy is anchored in three core principles: Uniting Hearts, Igniting Change, and Building Community. These ideas guided every design choice — I focused on creating a flexible and cohesive identity that could scale with the organisation’s growth across it’s 4 main offerings; Thought Leadership, Executive Production, Art direction and Campaign Fundraising.