Client: Tom Harper

Year: 2025

A dynamic force in creative storytelling, Popcorn Storm stands out through its bold commitment to nurturing filmmaking talent across both sides of the Atlantic, crafting stories that resonate globally with a distinct British perspective. Beyond producing compelling film and TV content, Popcorn Storm embraces an energetic, director-led approach centred on collaboration, innovation, and creative momentum.

At its core, the brand is about igniting conversations and pushing boundaries through powerful, accessible narratives that connect diverse audiences worldwide.  The challenge was to develop a brand identity that truly captures Popcorn Storm’s vibrant spirit and global ambition, creating a visual language and tone that reflects both its creative boldness and commitment to partnership.

The brand identity system revolves around a central graphic symbol — the kernel — used playfully throughout the branding to represent both a popcorn pop and a spark of a new idea. This visual metaphor anchors a flexible identity designed to scale across screen, print and motion. Tight typographic choices, dynamic layouts, and an energetic tone of voice give the brand a sense of movement and momentum — capturing the chaos, charm and punch of a great idea in motion.

The goal was to craft a flexible, cohesive identity capable of evolving alongside Popcorn Storm’s expanding portfolio of work, from director-led filmmaking to innovative story development and global collaboration.