Brand + Visual Identity
Bold and confident visual identity and logo design for organisations, individuals and brands.
What’s included?
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Logo
A clear and confident logo for you and your business including logomark and logotype.
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Typography
Fonts selected to compliment your new logo and help retain clarity and consistency across all your design and marketing materials.
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Colour
Unique colour scheme chosen to reflect the values, mood and feeling of you and your business.
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Logo Package
Vector based logo files ready to use across all digital and print media. Social media profiles, website header and email signature are included as part of the package.
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Images and Photography
Ideas for how to implement imagery and photography into your brand.
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Guidelines
A document outlining your new visual identity and how to use it.
The Process
Each process is different as each business is different.
I’ve outlined some key stages in developing your visual identity which will give you an idea of what to expect.
1. Discovery
We will meet for an initial consulation so that I can start to learn about your business and identify what we are trying to acheive together.
I will ask you a lot of questions.
We will begin to build a design brief and I will write a lot of notes.
2. Moodboards
After an initial reflection period I will create moodboards based on my discoveries. We will refine a style direction and identify the challenges in the brief.
3. Visualization
Once we’ve decided on a clear direction I will begin putting ideas onto paper.
I will present you with at least 2 visual ideas to choose from. These will form the foundations for your brand identity.
If you dont like either, we can go back a step.
4. Develop
You’ve chosen the idea you like most and now the real work begins.
I will start to refine and develop this idea into a complete brand identity.
Your feeback is crucial here as we begin to define your brand.
5. Implement and Publish
Together we have created a beautiful new visual language for your business.
If you choose, we can explore the materials you’ll need to market your business, creating, designing and producing with your new branding.
