Client: Priya Sury

Year: 2025

Kölam is an alignment guidance service founded by Dr. Priya Sury MD, DPhil, who combines her expertise in Western medicine, anthropology, yoga, and theology to offer a unique approach to holistic personal and professional discernment. With a focus on balance and integration, Kölam helps individuals achieve alignment in their lives, blending structured frameworks with fluid, adaptable strategies to support both personal and professional goals.

The name is inspired by a traditional type of pool found in Kerala, India — a Koläm. These pools are often nestled in the courtyards of homes, connected to natural springs and surrounded by greenery. Serving as a peaceful space that bridges the safety of the home with the organic, ever-changing outdoors, the Koläm symbolises both stability and fluidity.

The brand was built around a treated graphic of rippling water captured on analogue film and an overhead projector which was then digitised to form a unique brand pattern. The ripples form the core of the graphic language, illustrating the impact of small, intentional actions on both personal and professional growth.